Ubisoft recently announced Mighty & Magic Fates, a mobile, NFT-riddled trading card game. Remember Ghost Recon Breakpoint and XDefiant? Recall how they said they were going to consult with and listen to the players after those catastrophes. Apparently “listening” means doubling down on the very thing that made everyone hate you in the first place – NFT. These aren’t even terribly conceived game concepts. It’s a threat to your pocketbook, your hobby and the future of gaming itself! It's time we fight back.

NFTs Exploit Our Love For Games

Let's be brutally honest: NFTs in gaming are a scam, plain and simple. They exploit our love of collecting, our longing for something different, and our fear of missing out. Ubisoft is luring them with promises of “digital ownership.” What they actually provide is artificial scarcity and a speculative market that only enriches them.

Think about it: you grind for hours to get a rare skin in a game. You get the thrill of victory, the joy of creating something unique, an attachment to your character. Now imagine that skin is an NFT. Suddenly, it's not about the game anymore. It's about its monetary value. You’re not just playing for fun, you’re playing to earn. This sucks the magic out of playing a video game and creates a joyless slog, a part-time job we didn’t all sign up for.

"Optional Web3" Is A Dangerous Lie

Ubisoft claims this “Web3 layer” is optional? Don't buy it for a second. This is the classic Trojan Horse tactic. They’re baiting us with a trojan horse, attempting to normalize NFTs by easing them in as the fun little add-on. And once they get their foot in the door, they’ll slowly bake NFTs into every aspect of their games. This is a process that will take time and a concerted effort.

Consider the prospect of future games with content that’s permanently locked behind NFTs. Now, picture this new model being implemented in the form of pay-to-win mechanics where those with the biggest wallets can purchase the best gear and destroy the competition. This isn’t just speculation, this is the inevitable outcome of Ubisoft’s NFT push. They are experimenting on the smart grid and we are the guinea pigs.

Environmental Cost For Useless JPEGs

We are not going back to those days. We live in the age of climate change. We need to acknowledge that every industry has a responsibility in protecting our environment. Ubisoft’s NFT obsession is more than greedy, though. It’s dangerous and irresponsible. As one of the most energy-intensive technologies in the world, blockchain technology is responsible for enormous carbon emissions and further fuels the climate crisis.

A few pretty JPEGs are not worth burning the world to the ground. Is it worth prioritizing short term profits in exchange for destroying the gaming experiences of the future? This issue isn’t limited to hardcore gamers, it affects all Americans. Ubisoft has clearly shown their interests lie in profits over the planet, and we should not allow them to pass unchallenged. Not only is this a violation of economic justice, but environmental justice too!

Marginalized Gamers Pay The Highest Price

NFTs disproportionately affect marginalized gamers. First, who is most vulnerable to these predatory practices? It's the low-income gamers, the younger players who don't understand the risks, and those who are easily swayed by the promise of "getting rich quick."

Ubisoft is taking advantage of that vulnerability, of that need to belong, of those dreams of financial freedom. This is not just unethical, it's immoral. Enough is enough. It’s time we take a stand for those most at risk and on the front lines and fight back against this predatory system.

Time To Fight Back: #BoycottUbisoft

The time for polite disagreement is over. We can’t do this in half-measures though. We need to strike where it counts – at Ubisoft’s bottom line. We need to get off the sidelines, mobilize, and fight with our voices. Enough is enough.

This isn’t only about tennis at the Olympics — it’s about the future of gaming, too. It's about whether we allow corporations to exploit us for profit or whether we stand up for what we believe in. The choice is ours. Let's make sure Ubisoft hears us loud and clear: NO NFTs IN GAMING!

  • Cancel Ubisoft+ Subscriptions: Stop giving them your money.
  • Boycott Might & Magic Fates: Don't buy the game, don't promote it, and don't let it gain any traction.
  • Organize Online Protests: Use social media to spread awareness and coordinate action. Use the hashtags #BoycottUbisoft and #NoNFTsInGaming to amplify your message.
  • Support Indie Developers: Invest in games that prioritize player experience over profit.
  • Contact Ubisoft Directly: Let them know that you disapprove of their NFT agenda. Flood their inboxes with complaints and demands for change.

This isn't just about one game; it's about the future of gaming. It's about whether we allow corporations to exploit us for profit or whether we stand up for what we believe in. The choice is ours. Let's make sure Ubisoft hears us loud and clear: NO NFTs IN GAMING!