Yahoo, a brand of the Yahoo group of brands, includes all of Yahoo’s and AOL’s websites and mobile apps. Yahoo Advertising, its digital advertising service, has promised to follow an all-encompassing privacy policy and cookie policy. These policies explain how Yahoo uses your personal data and cookies.

The privacy policy explains how Yahoo uses personal data. At the same time, Yahoo’s cookie policy details how Yahoo uses cookies on its website, advertising, and email services.

Yahoo makes clear user control central to their product by empowering users to customize their privacy preferences for visibility and control. And Yahoo — like most major digital platforms — uses cookies and other personal data for purposes like these. These are all things that involve delivering experiences across the web and apps, identifying users, building security around our connections, and stopping spam and abuse.

Yahoo’s cookie and personal data tracking helps Yahoo draw insights on how people use its websites and applications. We use this data to tailor user experience across the site and enhance our offerings.

Users should be able to easily know how to withdraw consent or change preferences at any point. User-Level Choices Yahoo allows you to set preferences on Yahoo’s portals, websites and apps.

The “Privacy and Cookie Settings” or “Privacy Dashboard” links allow users to quickly find and change privacy settings in a user-friendly manner. The new Yahoo family Yahoo and AOL, two companies under the common ownership of Verizon, are both subject to these new privacy practices.