Doodles, the beloved Ethereum NFT project, has voted to release its ecosystem token, DOOD, on the Solana blockchain. In a strategic move to expand its ecosystem and community engagement, Doodles airdropped 30% of the total DOOD supply to its NFT holders. Trading of the DOOD token is currently live.
The application of DOOD’s marketplace on Solana represents a new phase for the project, putting its chain–agnostic ambitions front and center. Scott Martin, otherwise known as Burnt Toast, was named CEO in January. He’s personally championing this bold new direction for the company. He hopes to bring in more risk and continue to distance the project from the previous “extractive corpo” efforts.
"We build wherever it makes the most sense." - Martin
Martin, the artist behind the Doodles brand, believes DOOD addresses the tension between satisfying crypto-native holders and expanding into a broader consumer brand. Doodles had found it difficult to service the needs of its crypto-native holders while building a consumer brand.
"DOOD is our answer to that exact tension," - Martin
Solana for one, has emerged as the major base of operations for the booming meme coins. It’s a strategic choice for Doodles to launch its token there. Besides the airdrop for NFT holders, we set aside 13% of the DOOD token supply to distribute to other Web3 communities. This step encourages further adoption and user involvement. The DOOD token will have additional utilities moving forward.
Doodles has activations coming soon, including DreamNet.
"Web3 is the infrastructure powering what we do, but we’re building experiences that resonate far beyond the typical crypto crowd." - Martin
"We launched DOOD not to follow trends but because we believe in building real, long term, value for our community," - Martin
