STEPN, as the leading Web 3.0 lifestyle app, has more than 5.7 million registered users. The company recently kicked off a thrilling two-year partnership with the Argentina Football Association (AFA), the current holder of the World Cup. The partnership to encourage more movement by rewarding it and engaging with hundreds of millions of users in the growing Web 3.0 economy.
To celebrate this partnership, STEPN and AFA will launch a variety of initiatives, including raffles with limited-edition Genesis Sneakers as prizes. These kicks are made with the metaverse’s most celebrated digital artisans to reflect the winning spirit of the Argentina team’s deep heritage. In addition, there will be physical rewards including official signed jerseys and match tickets to AFA’s competitive games.
To get into STEPN, players need to purchase a digital Sneaker NFT. Through walking, jogging, or running, they’re empowered to redeem rewards that turn physical activity into real-world rewards. This strategy has placed STEPN as a leader in the Web 3.0 sphere. The company has collaborated in the past with brands such as Adidas, Atlético De Madrid, Steve Aoki, and ASICS.
Indeed, AFA is home to a national team name that has become synonymous with footballing excellence, passion, and legacy. The trade association remains committed to growing its international reach by working closely with leaders in new markets.
As part of our global expansion, the Argentina Football Association continues partnering with global leaders, in every specific field across multiple markets. AFA and STEPN will closely work on a series of NFT releases favoring a healthy, smart and fun lifestyle. AFA’s pathway in the Web 3.0 continues to grow – and thanks to STEPN’s experience, AFA will be able to reach millions of users in the Web 3.0 space aiming for consolidating the passion and excellence our team transmits to the next generation of Argentina National Team fans. - Leandro Petersen
Yawn Rong, co-founder of FSL, STEPN, added his thoughts about the partnership in a press release.
Partnering with the Argentina National Association is an incredible milestone – not just for STEPN but for the entire Web 3.0 movement. As World Champions, they represent discipline, excellence and passion-qualities that inspire our global community every day. This partnership is about more than just football or fitness – it’s about connecting people through movement, legacy and shared ambition. - Yawn Rong
