Yahoo, as a member of the Yahoo family of brands, uses cookies and similar technologies on its websites and applications. This smart strategy provides you with a better user experience while boosting security. This practice, as outlined in Yahoo’s privacy policy and specific cookie policy, includes a wide range of uses, from operating the site to preventing fraud.
Yahoo runs and controls hundreds of separate websites and applications — not just Yahoo itself, but Yahoo and AOL Mail, Yahoo Sports, etc. These platforms depend on cookies and personally identifiable information (PII) to provide services, foster innovation, and keep online spaces safe.
Primary functions Cookies Personal data Cookies and similar technologies are used to deliver and maintain Yahoo’s websites and apps. This includes making sure something works and that it works the best way possible for users.
Authentication of users is another critical application. With the help of cookies and related personal information, Yahoo is able to confirm the user’s identity, thus providing safe entry to their individualized content and services.
Cookies and the personal data they are tied to further shore up these security measures. Yahoo uses these tools to keep patrons’ accounts secure and deter unauthorized access.
Yahoo takes affirmative steps to protect its platforms from spam and abuse. We use cookies and other data to detect and prevent fraud, spam and other bad behavior — keeping the internet safe for everyone.
Measuring the traffic to websites and applications is critical for Yahoo to know what users are doing and create the website or application that will engage users best. These cookies and personal data are crucially useful for the platforms to help them understand how users engage with their respective sites.
Users maintain control over their data and can pull their data at any time. Yahoo offers users various tools and opt-out mechanisms so that they can control their experience and preferences.
It’s easy for users to change their preferences. Simply tap the “Privacy and Cookie Choices” link, or the “Privacy Dashboard Link” located on Yahoo’s dot com and dot app. These tools put users in charge to adjust their privacy settings based on their individual needs.
The Yahoo family of brands Yahoo Advertising digital advertising service Yahoo Advertising uses cookies and personal data to serve relevant advertisements to users.
