So, Trump's getting into crypto gaming now? Really? It’s a little like watching your grandpa attempt to rap – you respect the effort, but the execution? Let’s put it this way, the plan sure isn’t perfect. This new business is run by the same team that produced his successful NFT collection and meme coin. That idea that it’s going to resonate with Gen Z is simply laughable.

Gen Z Values A Trump Ignores

Let’s face it, Gen Z isn’t out here searching for the next great get-rich-quick scheme. They are fully in touch with their environment. They're the generation glued to climate change reports, social justice movements, and the ever-widening gap between the haves and have-nots. Yet Trump’s brand, gilded towers and “me, me, me” attitude on full display, just so happens to spectacularly contradict that spirit.

That’s all well and good. However, this “Monopoly-like” game, marketed so you can grow digital empires, is especially egregiously tone-deaf. Gen Z isn't interested in virtual real estate when they're struggling to afford actual rent. But they don’t get dazzled by the glamour. They understand that these explorations typically only pay off for the already rich, leaving the rest of us holding the bag. It always hurts when imaginable real-world opportunities appear lost. Economic anxieties are at an all time high.

And don’t even get us started on the environmental elephant in the room. The crypto mining industry ranks among the worst of all energy hogs, even increasing related carbon emissions by 363 percent. As a climate change denier, how can Trump honestly expect Gen Z to rally behind a climate-themed crypto game? This game only exacerbates the climate crisis they’re working so hard to prevent. It’s a basic break in communication, one that shouts “out of touch.”

Crypto's Promise Is A False Idol?

There’s this other political narrative that crypto is the new way to financial freedom, particularly for the youth. Trump’s grift is definitely counting on this trope. Here's the truth: crypto is volatile, risky, and often preys on those least equipped to handle the market swings.

Think about it. That same generation – young Americans – are drowning in student loan debt. They search for purpose in an unpredictable economy and struggle to save for a future that feels increasingly less secure each day. Would they really like to risk their hard-earned—or borrowed—cash down a digital casino? It’s operated by a guy who has already made a fortune in the process!

The allure of quick fortunes is a seductive mirage, one that becomes all the more harmful when dangled in front of at-risk communities. Let’s stop pouring gasoline on this hype train. Instead, we need to teach young people about responsible financial planning, sustainable investing, and how they can focus on establishing a strong foundation for their future.

So, what’s the right play for Gen Z – instead of continuing to roll the dice on Trump’s crypto debacle? By highlighting genuine solutions to the problems they encounter.

  • Volatility: Crypto market swings can wipe out savings overnight.
  • Complexity: Understanding the underlying technology and market dynamics requires significant effort.
  • Scams: The crypto space is rife with scams and fraudulent schemes.

Alternatives Exist For Real Change

Rather than erecting digital fiefdoms, these same companies might consider investing in worker-owned cooperatives that lift up local communities and create economic equity. Instead of chasing fleeting crypto gains, they could be investing in sustainable technologies that address climate change and create a better future for everyone. Rather than get suckered into swallow-the-firefly-for-Trump charades, they need to push legislation that makes a difference. Instead, they should demand themselves support social justice, economic equality and environmental protection.

The energy and passion of Gen Z is a mighty force. It’s a tremendously positive force that can be harnessed to create meaningful change in the world. It’s not going to come by engaging in a pay-to-play crypto game rigged to enrich the donor class. It will only come true by insisting upon that better world and organizing to create it.

Let’s not squander our opportunity on crypto get rich quick schemes and instead invest in what’s really going to make a difference. The future depends on it.

Let's leave the crypto games to the boomers and focus on what really matters. The future depends on it.