Tag: brand management

Nike's Metaverse Exit A Market Correction Or Corporate Malfeasance?

Nike's Metaverse Exit A Market Correction Or Corporate Malfeasance?

Picture this, when it was the shiny object du jour. Corps stumbling all over each other to put down a neon green flag on the new digital frontier? Nike, after its acquisition of RTFKT Studios, was perfectly positioned to jump in and get ahead of the competition. Today, they’re on...