Tag: marketing

UFC's Diaz NFT: Smart Business or Exploitative Marketing?

UFC's Diaz NFT: Smart Business or Exploitative Marketing?

The UFC and NFTs. Doesn’t it feel like everyone is doing it all of a sudden? Throw in the Diaz brothers, and it makes for an even more combustible mix. To make things even trickier, Nate, in particular, is notorious for his outspokenness and unique flair. The next UFC Strike...

Jackson Sharkz Giveaway: A Web3 Marketing Ploy, Not a Sustainable Strategy

Jackson Sharkz Giveaway: A Web3 Marketing Ploy, Not a Sustainable Strategy

The buzz is undeniable. Jackson.io’s “Jackson Sharkz NFT Giveaway” on X has created quite the ripple. In only three days it drew more than 10,000 registrants! Two thousand comments? Impressive, sure. Let’s look below the sizzle over substance hype. Is this true community building, or simply the cool-looking, fly-by-night marketing...