Tag: sports

STEPN and Argentina Football Association Kick Off NFT Partnership

STEPN and Argentina Football Association Kick Off NFT Partnership

STEPN, as the leading Web 3.0 lifestyle app, has more than 5.7 million registered users. The company recently kicked off a thrilling two-year partnership with the Argentina Football Association (AFA), the current holder of the World Cup. The partnership to encourage more movement by rewarding it and engaging with hundreds...

Mahomes' Museum: Is This NFT Drop a Touchdown for Fans?

Mahomes' Museum: Is This NFT Drop a Touchdown for Fans?

Patrick Mahomes, the Kansas City Chiefs superstar quarterback and one of sports’ biggest stars, is no stranger to headlines at work and away. Now, he’s taking on the world of digital collectibles with his own NFT marketplace. Is this new business a victory for art lovers everywhere, or simply another...

Mahomes' NFT Play A Smart Move Or Risky Fumble For His Brand?

Mahomes' NFT Play A Smart Move Or Risky Fumble For His Brand?

Mahomes launching "The Museum of Mahomes"? It's got my attention, but as someone who's seen trends come and go, I'm asking: is this a touchdown or an interception?NFT Craze: The New Beanie Babies?Let’s face it, the NFT marketplace hardly resembles old-school technology innovation and more closely resembles the dot-com bubble...

UFC's Diaz NFT: Smart Business or Exploitative Marketing?

UFC's Diaz NFT: Smart Business or Exploitative Marketing?

The UFC and NFTs. Doesn’t it feel like everyone is doing it all of a sudden? Throw in the Diaz brothers, and it makes for an even more combustible mix. To make things even trickier, Nate, in particular, is notorious for his outspokenness and unique flair. The next UFC Strike...

Necaxa's NFT A Progressive Step Towards Fan-Owned Football?

Necaxa's NFT A Progressive Step Towards Fan-Owned Football?

Could one Mexican football club’s digital marketing experiment change the beautiful game as we know it? Necaxa's offering of a 1% ownership stake via NFT isn't just a headline. It's a potential earthquake shaking the foundations of sports ownership and a potential model for community wealth building.Democratizing The Owner's BoxFor...

Own a Soccer Team? Necaxa's NFT Auction Offers Real Equity

Own a Soccer Team? Necaxa's NFT Auction Offers Real Equity

Token ATH! is a huge fan of projects pushing the boundaries of blockchain technology, and this one takes the cake. Put away the idea that you merely possess a digital collectible! Club Necaxa by allowing fans the unique chance to own a piece of their club through an NFT auction....

Necaxa's NFT Ownership: Revolutionizing Sports or Just Another Crypto Fad?

Necaxa's NFT Ownership: Revolutionizing Sports or Just Another Crypto Fad?

Club Necaxa, a Liga MX Club, is selling a 1% ownership stake using NFT technology. Sounds revolutionary, right? Democratizing sports ownership, letting the new everyman suddenly have a slice of the action. Awe! Before you sprint over to OpenSea with your crypto wallet in hand, let’s pump the brakes. Is...

Sports Card NFTs: Rebound Alert! Is the Digital Game Back On?

Sports Card NFTs: Rebound Alert! Is the Digital Game Back On?

The collecting realm for sportscards has changed dramatically. Today, collectors buy and sell digital versions of their favorite superstars that are recorded on a blockchain, rather than storing physical cards in a binder. Following a recent bearish trend, the sports card NFT vertical appears to be on the cusp of...

NFT Sports Cards Hype or Real Value?

NFT Sports Cards Hype or Real Value?

Okay, Gen Xers, let's talk about something that probably makes half of us roll our eyes and the other half cautiously curious: NFT sports cards. Fast forward to March 2025, and you guessed it—these digital collectibles are all the rage! Panini’s similar setup with a blockchain marketplace, exclusive drops, and...

Sports Card NFTs Back? Why This Time It's Different, Gen Z

Sports Card NFTs Back? Why This Time It's Different, Gen Z

Okay, let's be honest. We all saw the NFT bubble burst. Remember the Bored Apes hysteria? The cringeworthy celebrity endorsements? It all added up to what seemed like a digital gold rush rigged by and for the 1%. You might be thinking, "Sports card NFTs? Seriously? Didn't we learn our...